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Keys Soulcare Collaborates with Amazon Alexa

The immersive experience with founder, Grammy-winning singer Alicia Keys, offers Alexa customers holistic beauty and wellness rituals.

Keys Soulcare, a holistic beauty and skincare brand founded by Alicia Keys and ELF Beauty, is teaming up with Amazon Alexa. The Keys Soulcare Alexa theme will offer Echo customers a spin on their daily Alexa interactions. The partnership presents an opportunity for the community to build a stronger connection with Keys Soulcare’s philosophy of a comprehensive self-care journey narrated by Keys, inviting her into their homes and daily lives. To enable the theme on Echo devices, customers ca...

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